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Brandstrike offers cost-effective monitoring of discussions in user-generated media on the Internet. Our Social Media Monitoring services track what is being said about your company, its products, personnel and competitors. Each service (Message Boards and Forums, Blogs, Video Sharing Sites and Twitter) is self contained but can be combined with any and all of the other services. All services monitor on a worldwide basis. All major European and Asian languages are supported including Chinese.
All four services are delivered on a managed service basis. This means you do not have hundreds of records to trawl through to identify those comments that you should be focusing on. We agree a set of keywords with you that when associated with your brand you would like to know about. We send you a weekly report containing details on those results that are of greatest concern based on your keywords.
Message Boards and Forums
Today, online monitoring of user-generated media is the most effective, timely and cost-efficient way to find out what customers, employees and competitors are saying about your company and its brands or products.
By monitoring message boards, forums and discussion groups, you gain up-to-the-minute market intelligence and actionable insights about your products and services — and those of competitors. You better know what consumers are telling each other about products and services. You gain deeper insight into what motivates consumer decisions. You better understand current consumer sentiment. You learn how consumers are reacting to advertising and marketing programs. In short, you gain real insight into what motivates today's customers
The service monitors and "clips" more than 35,000+ message boards and forums and 65,000+ Usenet news groups. The sites monitored contain over 1 million NEW postings each day by more than 5 million individuals.
In covering both consumer and business to business (B2B) topics, we capture relevant consumer feedback from all industry segments with special focus on technology, financial services, health and medicine, consumer goods and entertainment.
Upon client request, BrandStrike will add specific message boards or forums to our media list for daily monitoring and word-of-mouth research.
The monitoring is fully customizable to your specific business intelligence requirements, identifying and capturing only those postings relevant to your business. You select your key words or phrases and we customize the search set to your market intelligence needs:
• Full Boolean queries using multiple operands including AND, OR, NEAR, and BUT NOT.
• Up to 15 search terms
• Custom software to eliminate unwanted versions of words
• Triple filtering of all clips for unsurpassed accuracy
Blogs
By monitoring internet user comments in blogs, you gain up-to-the-minute market intelligence and actionable insights about your products and services — and those of competitors. You better know what consumers are telling each other about products and services. You gain deeper insight into what motivates consumer decisions. You better understand current consumer sentiment. You learn how consumers are reacting to advertising and marketing programs. In short, you gain real insight into what motivates today's customers.
The service monitors and "clips" more than 5 million blogs, containing over 1 million NEW postings each day.
Upon client request, BrandStrike will add specific blogs to our media list for daily monitoring and word-of-mouth research.
The monitoring is fully customizable to your specific business intelligence requirements, identifying and capturing only those postings relevant to your business. You select your key words or phrases and we will customize the search set to your market intelligence needs:
• Full Boolean queries using multiple operands including AND, OR, NEAR, and BUT NOT.
• Up to 10 search terms
• Custom software to eliminate unwanted versions of words
• Triple filtering of all clips for unsurpassed accuracy
Video Sharing Sites
Video sharing sites such as YouTube have emerged as the current 'hot' media. Consumers now view over 100 million online video clips each day on YouTube alone.
Monitoring online videos has become a key element in any corporate media monitoring program to gather market intelligence about companies and brands, to protect corporate and brand reputation, and to measure public relations and viral marketing programs.
Our system searches for your key words in over 200 video sharing sites that contain online videos including video news clips, TV clips, movie clips, music videos, and internet user-created videos.
Internet user-created online video sites monitored daily include YouTube, Yahoo Video, MySpace Vids, MSN Video, AOL Video, Metacafe, Veoh, Revver, iFilm, Blip.TV, Pyro.TV, Daily Motion, Grouper, and many more.
News sites monitored for video news clips include TV and cable news networks including CNN.com, CBSNews Video, ABC Video, Fox News, CNBC, BBC as well many local TV stations and print publications that carry original videos such as Forbes.com, BusinessWeek.com, Reuters, and many more.
It is the complete one-stop video monitoring service to assure that you know about video clips containing references to your company and its brands. And it can monitor video about competitors too! Searches over 500,000 new video posts each day.
Twitter
The Twitter monitoring service is the complete one-stop Twitter monitoring service to assure that you know about all Twitter tweets containing references to your company and its brands. And we can monitor Twitter tweets about competitors too!
Millions of consumers and business professionals of all ages now “tweet” — that is, they post comments, ideas, reactions and links to interesting articles or websites in messages of 140 characters or less on the Twitter service.
Monitoring social media sites such as Twitter has become a key element in any corporate media monitoring program to gather market intelligence about companies and brands, to protect corporate and brand reputation, and to measure public relations and viral marketing programs.
Request a copy of our Monitoring Services Brochure by clicking here
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