Brandstrike has the most comprehensive suite of brand monitoring solutions on the market. Monitoring the use and miss use of your brand is critical in protecting your reputation and revenue.
Registration of your trade mark in other countries by your competitors or an unscrupulous entrepreneur can be become a major issue when it comes to expanding your business overseas. The longer you leave a trade mark registration unchallenged the harder it can be to recover.
It is also important to be aware of domain name registrations containing your trade mark. These registrations are often the sign of competitors or cybersquatters planning to make money online from your brand. The result is almost certainly lost revenue with the possibility of considerable damage to your brand if the motives are more sinister.
In order to protect your brand online you should undertake regular monitoring and enforcement of infringers. Infringements could be anything from the sale of counterfeit versions of your products to fake websites diverting to your competition. Protection of your reputation and revenue online can be costly and time consuming so we have developed a set of services with cost and time in mind.
Our Social Media Monitoring services track what is being said about your company, its products, personnel and competitors. Each service (Message Boards and Forums, Blogs, Video Sharing Sites and Twitter) is self contained but can be combined with any and all of the other services. All services monitor on a worldwide basis. All major European and Asian languages are supported including Chinese.
Customs and Borders
There are a number of simple and relatively inexpensive steps companies can take with customs authorities to increase the chances of stopping counterfeit goods entering their largest markets.
Counterfeit goods range in quality, with some very easy to spot. However, many counterfeit goods at first glance look the same as the original to an untrained eye. This can be an issue for a company’s supply chain, customs border control and the final consumer. In order to combat the problem of telling the difference between a real or fake product various technologies have been developed to make the task of product authentication easier.
Request a copy of our Monitoring Services and Product Authentication Brochures by clicking here