Grey market goods do not pose the same scale of brand protection issues as counterfeit goods however they can still cause a loss of reputation and revenue. Reputation can be lost with the wrong models being sold in countries that they were not designed to be used in. For example, models made for a different power supply or plug socket. The first is life threatening and the second annoying for the consumer. Another example is clothes sizes a UK woman size 12 is a US size 8.
At an internal company management level the result will almost certainly mean some major supply chain issues. If goods are being diverted from Country A to Country B then sales in Country A will probably appear to increase and sales in Country B fall. The result is inflated sales for Country A and a supply chain in Country B looking around for other goods to sell (mostly probably the competitors).
Through our network of investigators we can gather evidence of grey market activity to support the course of action your company decides to take.
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